The Journal

The Interesting Case of Wendy’s All-You-Can-Eat Buffet

For more than a decade, the Wendy's SuperBar was a national buffet fixture. America ate it up.
Long before fast food became increasingly designed around drive-through lanes and meals eaten somewhere else, Wendy's tried something almost unimaginable today: a full all-you-can-eat buffet. The SuperBar was inexpensive, surprisingly ambitious, remarkably popular and, for a while, a very real part of American fast-food life.

Global Sugar Rush: The World of Endless Dessert Buffets

Japan built a chain around unlimited sweets. Elsewhere, cake, strawberries, mangoes and durian become recurring all-you-can-eat rituals.
Across Japan, South Korea, Hong Kong, London and parts of France, dessert has escaped the final corner of the buffet and become the reason to show up. From a 16-location Japanese sweets chain to strawberry seasons, durian weekends and bottomless cake, unlimited dessert is a real global dining format.
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